When winter weather arrives, your priority isn’t thinking about rock salt; it’s making sure your family, employees, customers, or visitors can safely walk and drive on your property.
You simply want to know your property is safe.
Many people assume that the more rock salt applied, the safer a property becomes. In reality, the most effective snow and ice management isn’t about using more material; it’s about using the right material at the right time.
That’s where brine makes a difference.
How Does Brine Work?
Brine is a solution of salt and water that is applied before or during winter weather events. Because it is already in liquid form, it begins working immediately by preventing snow and ice from bonding tightly to pavement. Instead of allowing ice to become firmly attached to the surface, brine creates a barrier that makes snow easier to remove and reduces the amount of rock salt needed later.
The result is a safer property with a more efficient approach to winter maintenance.
Using brine also allows every grain of rock salt to work harder. Traditional dry salt can bounce or scatter when it’s applied, ending up in lawns, landscape beds, or storm drains, where it provides little benefit. Brine helps salt stay where it’s needed—on the pavement—allowing us to achieve better results while using significantly less material.
That efficiency benefits more than just your property.
Reducing unnecessary salt applications helps lessen the impact on nearby landscapes, waterways, and infrastructure. Excess salt can damage turf, ornamental plants, concrete, and nearby lakes and streams. While winter conditions still require deicing materials to keep people safe, using brine as part of a comprehensive strategy allows us to use those materials more responsibly.
Most importantly, it helps us deliver the level of service our clients expect.
At Landmark – Safety is the Goal
At Landmark, our goal isn’t simply to spread salt after a storm. Our goal is to make thoughtful, proactive decisions that improve safety while using the most effective tools available. Brine is one of those tools. Combined with weather monitoring, experienced operators, and carefully timed applications, it helps us respond more efficiently and maintain safer conditions throughout the winter.
Winter weather will always be unpredictable. Your snow and ice management partner shouldn’t be.
When conditions change quickly, having a contractor who uses proven techniques—not simply more material—can make all the difference. Through smart planning, advanced application methods like brine, and a commitment to protecting both people and properties, we help you navigate winter with greater confidence and fewer surprises.
Contact Us
Landmark Landscapes of Sheboygan Falls, WI is a full-service landscape company. We are based in Sheboygan County, with a Green Lake, Wisconsin satellite office. We are centrally located and uniquely positioned to service the areas of Sheboygan, Elkhart Lake, Fond Du Lac County, Green Lake County, Ozaukee County, Manitowoc County, and Door County. We can manage your property with our Total Property Care system and design and build projects large and small. Contact us today at 920-467-6442 to learn how we can care for you.
